Marketing Technology Consulting & Application Development

Experience Different
hybrid-agency

A Hybrid Approach

For the longest time, Marketing and Development have been considered separate departments, typically due to the necessary skill sets and personalities that are required for success within those roles.

marketing

On one hand, Marketing

Typically are vibrant, energetic, creative Type-A personalities. Their game is Customer Aquisition. Their tools of choice are Campaigns, Emails, Ads, Social Media, Creativity, Compelling Offers, Lists, and (gasp) XLS spreadsheets.  On the same hand however, extensive data analysis is shied away from has being hard, needing complex software, and worse yet requiring the time of software developers who are always too busy to interrupt.

on-the-other-engineers

On the other hand, Engineers

Typically are intelligent, innovative Builders, exceptionally busy creating the next big thing or putting out development fires and other technical emergencies. Marketing requests outside of their meticulous backlog of responsibilities fall to the way side as secondary importance, that all too often don’t get handled.

but-what-if

But what if they were one and the same?

That the Marketers were also Engineers

thats-where-magic-happens

That’s Where Magic Happens

The secrets of successful marketing technology can be fully unlocked and utilized.

Onboarding

Application development with customer onboarding as a forethought. 

Analytics

Reporting tool dashboard as a de facto standard for proactive agile learning and improvement. 

Automation

Develop workflows that run automatically to do more in less time. 

Transparency

Remove the Black Box of development and get clear on the big picture. 

Customer Experience

User Experience(UX) evolves into Customer Experience (CX), and you start to think beyond your application. 

Synergy

Two halves become greater than the whole, yielding extraordinary ideas and results. 

growth-becomes-unavoidable

Growth Becomes Unavoidable

quote

Building an Application without integrating Marketing, is like building a House without Windows. It will work, but you’ll be left in the dark.

Jamie Layne
team

  • Jamie Layne, CEO

    I have over 20 years of software development experience, 15 of which in the marketing technology sector, and the last 5 specializing in Digital Accessibility compliance in websites and mobile applications. I constantly strive to provide a perfect balance of insight, confidence, creativity and technical prowess when it comes solving any problem using both Marketing and Technology at the same time.

    I believe that when created correctly, technology is the gateway to universal equality in our world, which allows any individual regardless of language, level of education, or disability to overcome any challenge they may face in the physical world. This is why I am a proud member of the International Association of Accessibility Professionals, and a Certified Professional in Web Accessibility (CPWA).

  • Jamie Layne, CEO

    I have over 20 years of software development experience, 15 of which in the marketing technology sector, and the last 5 specializing in Digital Accessibility compliance in websites and mobile applications. I constantly strive to provide a perfect balance of insight, confidence, creativity and technical prowess when it comes solving any problem using both Marketing and Technology at the same time.

    I believe that when created correctly, technology is the gateway to universal equality in our world, which allows any individual regardless of language, level of education, or disability to overcome any challenge they may face in the physical world. This is why I am a proud member of the International Association of Accessibility Professionals, and a Certified Professional in Web Accessibility (CPWA).

International Association of Accessibility Professionals - Certified Professional in Web Accessibility (CPWA)
International Association of Accessibility Professionals - Web Accessibility Specialist (WAS)
International Association of Accessibility Professionals - Certified Professional in Accessibility Core Competencies
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Trusted Partners

Brad Walkover Creative Design
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Our Services

Consulting

Assessing your problems, and providing you with MarTech driven solutions. 

Project Management

Get your development project resources organized and under control.  

Application Development

Building engaging dynamic applications using the technology right for your problem.

Strategic Planning

Ensuring that you maximize your short-term focus to achieve your long term goals.  

Data Analysis

Running numbers, determining holes, and building models to provide insight for future optimization. 

Business Development

From proof-of-concept to market analysis, get insight into launching and growing your startup. 

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service-quote

The technology landscape is evolving. Are you?

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tactics-we-use

Tactics We Use

Analytics

Providing insight into your data woes

API Development

Creating application integrations, internally and externally

Data Personalization

Create engagement with your customers by using data to speak to them individually

Database Design

SQL vs NoSQL; Data Normalization; Optimization

Call Tracking

Customized call tracking solutions integration

Server Architecture

Cloud vs Dedicated vs VPS. Plan your scale

Referral Marketing

Digital referral marketing campaigns and tracking

Saas Development

Plan and build your SaaS idea from napkin idea through to launch

Gamification

Engage and reward users through playful additions that keep them coming back

Security Analysis

Risk assessment of possible system flaws

Mobile Apps

Plan and strategize your next great app idea today

Accessibility Audits

Expand your audience reach by ensuring your applications and websites are WCAG 2.0 compliant.

Onboarding Triggers

Guide and monitor your customers initial utilization of your product, and make proactive decisions about how to improve the process

iBeacon Concepts

Bring countless proximity based ideas to life by connecting beacons and mobile apps

work

Projects Completed

Here is a small sampling of projects that we have completed.

get-connected

Get Connected

Check us out on our Social Media channels. We may not post often, but we love to share interesting news and updates going in the industry!

facts

By the Numbers

Some quick facts about the projects that I've led the architecture, strategy and development of

20276

Hours Developing

31

Large Scale Applications Launched

2155

Millions of data points analyzed

1224

Red Bull’s™ Consumed 

testimonials

Testimonials

I believe that the key to success is building relationships first, and the results will follow. Here are a few of my valued relationships.

  • Michael Martin, Director of Operations, Palm Restaurant Group

    It has been an absolute pleasure working with Jamie Layne. We provided Jamie raw inventory data that he was able to convert to a user friendly database that has enabled us to manage our beverage program more efficiently. Jamie anticipated our needs and enhanced the functionality beyond our initial discussions. 

    Michael Martin, Director of Operations, Palm Restaurant Group
  • Richard Seppala, The ROI Guy

    Jamie knows how to get shit done. A true professional. 

    Richard Seppala, The ROI Guy
  • Brad Walkover, Creative Designer

    This guy is one of the smartest people I know. I know I can trust him to get things done when a project comes through and he is the most reliable resource you can have. 

    Brad Walkover, Creative Designer
  • Amy Imber, Executive Director, Connecting Hearts Adoption Services

    Working with Jamie was such a delight. I knew that any time I called him I could trust that he had my best interest at heart. 

    Amy Imber, Executive Director, Connecting Hearts Adoption Services
  • Michael Martin, Director of Operations, Palm Restaurant Group

    It has been an absolute pleasure working with Jamie Layne. We provided Jamie raw inventory data that he was able to convert to a user friendly database that has enabled us to manage our beverage program more efficiently. Jamie anticipated our needs and enhanced the functionality beyond our initial discussions. 

    Michael Martin, Director of Operations, Palm Restaurant Group
  • Richard Seppala, The ROI Guy

    Jamie knows how to get shit done. A true professional. 

    Richard Seppala, The ROI Guy
  • Brad Walkover, Creative Designer

    This guy is one of the smartest people I know. I know I can trust him to get things done when a project comes through and he is the most reliable resource you can have. 

    Brad Walkover, Creative Designer
  • Amy Imber, Executive Director, Connecting Hearts Adoption Services

    Working with Jamie was such a delight. I knew that any time I called him I could trust that he had my best interest at heart. 

    Amy Imber, Executive Director, Connecting Hearts Adoption Services

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Let me know how I can best assist you with your Marketing Technology needs.

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